01
Creative Strategy & Direction
Concept development, campaign planning, storytelling, brand positioning and creative direction.
CREATIVE MARKETING PROFESSIONAL · INDEPENDENT CREATIVE
Ideas into impact.
I connect creative thinking, digital strategy and multimedia production to help brands communicate with purpose and move their business forward.
STRATEGY · STORY · EXECUTION
GUILLERMO CABRERATIJUANA, MEXICO · AVAILABLE WORLDWIDE
SCROLL TO EXPLORE
01 / THE PERSON BEHIND THE WORK
Creative mind.
Strategic approach.
A multidisciplinary perspective shaped by strategy, production and real-world business needs.
I turn ideas into clear direction, meaningful content and experiences people remember.
I'm Guillermo Cabrera, a creative marketing professional and independent creative based in Tijuana, Mexico. My work brings together digital communication, audiovisual production, branding and creative project development.
Across different industries, I've collaborated with businesses and creative teams to translate brand identities and commercial objectives into visual content and digital experiences. I enjoy connecting the full process: understanding the challenge, shaping the idea, planning the work and bringing it to life.
My approach is hands-on and collaborative: think strategically, create with intention and execute with care.
Creative StrategyDigital MarketingMultimediaCreative DirectionProduction Management
02 / WHAT I BRING
From thinking
to making.
A connected skill set designed to take projects from the first question to the final delivery.
02
Digital Marketing & Communication
Content strategy, social media management, digital campaigns, website content and brand communication.
03
Multimedia Production
Video production and editing, commercial photography, drone cinematography and visual storytelling.
04
Branding & Digital Experiences
Visual identity, graphic design, UX/UI thinking, website content and digital experiences.
05
Project & Production Management
Planning, logistics, team coordination, client communication and end-to-end creative execution.
06
Creative Problem Solving
Connecting business needs, audience insight and creative resources to develop practical solutions.
03 / SELECTED COLLABORATIONS
Selected work.
A selection of brands and projects across different industries. Each collaboration brought a different creative challenge.
04 / VISUAL EXPLORATION
Different formats.
One creative vision.
A curated gallery will bring together selected photography, film, aerial work and design.
01 — Drone & Aerial
02 — Commercial Photography
03 — Video Production
04 — Branding & Design
05 — Campaigns & Content
Visual placeholders — replace these panels with original project images before publishing.
05 / BACKGROUND
Built through
making things happen.
A multidisciplinary career shaped by collaboration, curiosity and practical execution.
My professional experience spans creative communication, content production and digital media for businesses across real estate, food, automotive, financial services, hospitality and entertainment.
I bring together creative development and production logistics: clarifying objectives, organizing resources, coordinating collaborators and delivering content across platforms. I value clear communication, thoughtful planning and work that serves a real purpose.
TOOLS & PLATFORMS
Adobe Creative Cloud · Meta Business Suite · Google Business Profile · Hostinger · Envato · AI-assisted creative tools
PROFESSIONAL PROFILE
A concise, downloadable CV will be added here once the final English and Spanish versions are ready.
06 / START A CONVERSATION
Let's make
something matter.
Whether you're building a team, growing a brand or developing a creative project, I'd be glad to hear what you're working on.
GUILLERMO CABRERA
TIJUANA, BAJA CALIFORNIA · MEXICO
ENGLISH / ESPAÑOL